Professional Expertise
Business Development and Acceleration
Dr. Ken is a seasoned business growth alchemist that wields a potent blend of experience and strategic prowess.
Upon his appointment as Managing Director of Mediacom, an affiliate of WPP (the second-largest global branding and advertising company), he faced the challenge of transforming the company, which was then the worst-performing within the Troyka group. Through his strategic prowess, he propelled the company’s billing from N 2 billion in 1999/2000 to approximately N11 billion in 2015.
He firmly believes that clients should depart from business development strategic sessions with a clear understanding of their business’s direction. Possessing a discerning eye for businesses with potential for success, Dr. Ken has honed his insights over the years to recognize when a business requires development and when it is ripe for acceleration.
He is of the narrative that beyond “Development lies Acceleration” and that is why he opines that simply “developing” a business isn’t enough. His philosophy, “You cannot accelerate when you are close to a toll gate,” underscores the necessity for every business to evolve (accelerate) as matures. He doesn’t just build businesses, he propels them onto the fast track.
Business Perpetuation and Succession
Understanding the “why” behind a business’s establishment is the primary driver of its longevity. When consulting with Dr. Ken you are likely to be asked whether you want your business to outlive you or if you are solely focused on profitability. He argues that true business longevity hinges on a deeper understanding: the company’s “why” – its core purpose that fuels not just profits, but employee passion and a thriving culture.
Dr. Ken emphasizes that the human structure within a business must grow in tandem with the business itself to ensure its perpetuity. This growth is achieved by recruiting individuals who truly understand the business, enabling them to replicate themselves.
He advocates for a culture of excellence and continual evolution within a business to facilitate its long-term survival.
Regarding business succession, Dr. Ken disrupts traditional succession planning. He challenges the notion that successors must not be biological children. He believes that anyone who believes in the business and has contributed significantly to its growth should be given the opportunity to succeed it, labeling the idea that children must succeed their parents in business as “a progression in error.”
This combined approach ensures not just immediate success, but a legacy that endures for generations.
Consumer Consulting
Consumer Consulting involves offering businesses or organizations advice, guidance, and insights on consumer behavior, market trends, and strategies to enhance customer satisfaction and loyalty. Consumer Consulting seeks to empower businesses and organizations to navigate the ever-shifting tides of consumer behavior.
These consultants are like consumer whisperers, deciphering trends, analyzing demographics, and offering invaluable advice, guidance, and insights. Their ultimate goal? Maximizing customer satisfaction and loyalty, the bedrock of any thriving business.
Dr. Ken emphasizes that understanding the consumer is paramount in business. Prioritize consumer research before developing a product. Analyze consumer demographics and tailor your services to meet their specific needs.
With a strong understanding of consumer behavior, you can build a successful career in Consumer Consulting. Define your capabilities and excel in this field.
Ready to master the art of Consumer Consulting? Learn from Dr. Ken’s expertise and elevate your business strategies today!
Executive Management Coaching
When it comes to Executive Management Coaching, Dr. Ken emphasizes discipline and comportment as essential virtues for managers. He believes that the foundation of every manager should be integrity, which he defines as consistency.
Drawing from his experience with the Executive Trainee Management Scheme during his tenure at Troyka Holdings, Dr. Ken advocates for a holistic approach to selecting future managers. He believes in a “balance sheet” approach, where a candidate’s achievements (degrees, experiences) are weighed equally against their character and values. This ensures leadership positions are filled by individuals with not only the skills to succeed, but also the integrity and ethics to inspire trust within the team.
Additionally, Dr. Ken stresses the importance of succession planning within every management team, noting that “one generation of managers must lead to the next generation.”
Get more value from your management team? Dr. Ken is just a call away.
Start-up and Build
Dr. Ken emphasizes the importance of data in launching a successful startup. He argues that every venture should either “fill a gap or meet a need,” but how do you identify those gaps and needs? The answer lies in data collection.
Through meticulous data gathering, you can objectively justify the market need for your product or service. Once this data is collected, it’s time to delve deeper. By mining this data, you can gain valuable insights into your competitors and pinpoint areas where demand is highest.
Dr. Ken believes that a data-centric approach goes beyond simply validating the need for your startup. He advocates for a business structured “within the lines of data.” When data informs every aspect of your business, from product development to marketing, you can breathe life into your offering – a process he refers to as “sou-lutioning.”
Before you embark on your entrepreneurial journey, Dr. Ken encourages thorough preparation. He likens this preparation to a prenuptial agreement – ensuring all the crucial elements are addressed before taking the leap. This meticulous approach ensures your startup has a clear “destination” – a defined roadmap for success that will propel your business forward.
Don’t let your startup idea remain just an idea. Leverage Dr. Ken’s data-driven approach to validate your concept, identify your target market, and build a business with a strong foundation for lasting success.
Sports Marketing
Sports marketing is a specialized branch of marketing that focuses on promoting sports events, teams, leagues, and related products and services. Dr. Ken emphasizes that a man should be able to make money from his passion, highlighting that you can commercialize what you love, especially when armed with data.
With Dr. Ken’s insights, you can learn how to leverage your passion for sports into a successful marketing career. Gain the knowledge and skills to excel in sports marketing and turn your passion into profit.